Synergy between the sales and the credit teams

To highlight the importance of synergy between the Sales and the Credit Teams within an organisation;
To identify the reasons why it is important to create synergy between these two critical functions;
To clearly understand the roles of the sales and the credit functions in a given business context;
To appreciate what makes a successful salesperson and a competent credit practitioner;
To apprehend the common factors of sales and credit;
To develop the necessary tactics in order to build close ties between the sales and the credit teams;
To deploy internal marketing for internal relationship building between the two teams;
To understanding why credit sales cost money;
To deploy customer-focused credit sales culture to protect cash flow and profit;
To adopt “The Credit Sales Win-Win Cycle” theory within the business;
To understand why and how to share information between the two functions;
To establish how to Manage the Credit – Sales relationship.